• Jade Rideout

Let's talk beauty.


I recently watched a documentary on BBC3 called 'Beauty Laid Bare' and it really got me thinking, do we really know what's in our cosmetic products?! The program explores a group of four millennials taking a closer look at the beauty industry from the inside out, uncovering its secrets as they go behind the scenes meeting some of the industry's biggest stars, suppliers and critics. This is a something that in my opinion is not talked about frequently enough and encourage everyone who has found this blog to go and give it a watch after you read this, pretty please. You'll find the link here.


Disclaimer

Before I continue I'd like to be fully transparent and say that I am in no way, shape or form a beauty or cosmetics expert. Any views expressed are my own and those of the people who featured in the documentary through their findings or their own experiences. Any recommendations, suggestions or ideas are my own and have not been forced upon me by the brand which I will mention.


The industry

Make up means different things to different people. Some many not leave their houses without it, others rarely wear it but the truth is that whether you're a regular or a seldom user of cosmetic products, many of you will not know the true extent of what is in them. The title held for the biggest cosmetic market in the world is the USA, followed by Japan, China & the UK (2018) and there are over 1.1 million beauty videos watched daily in the USA (2018). That's a lot of people watching a lot of videos using, recommending and sharing products that contain harmful ingredients such as parabens, sulfates & talc. - We'll get onto the ingredients later on.


This industry is also one of the greatest in the world for causing pollution with cosmetic face wipes being the biggest cause of sewer pipe blockage worldwide. When surveyed, 72% of British consumers would like to buy beauty products made with recycled or refillable packaging which some companies such as Lush have already implemented.


The price of beauty

The annual global sales of cosmetics stands at an average of $45 billion (2017) this coming from the highest spenders on cosmetics, the 20-24 year olds (2018). The most expensive beauty brand in the world ranked at #1 is french brand Chanel which contributes to the top 5 biggest cosmetic brands in the world whose annual global sales average at $96 billion (2018). So as you can see from a number of findings, the cost of beauty doesn't come cheap, or rather it does but the brands at the other end of the scale such as Claire's and MUA as cheap for a reason. Read on to find out...


The influencer of beauty

On a study conducted in 2019, 89% of female teens said that they turn to social media influencers and beauty trends to determine their purchases. That's an alarming amount of young girls spending their pocket money on cheap, harmful, chemical ridden make up supposedly endorsed by celebrities and those online who have a high social media following. What they don't realise is that these individuals are paid to do so regardless of whether or not they approve of the products let alone actually use them themselves. Another survey revealed findings that women aged 16-25 believe that the media holds them to unrealistic standards of beauty, a shocking 84% to be exact. So next time you rush out to buy a lipstick that Kylie Jenner has posted about, remember what you have just read and make your own mind up.


The ingredients

"The EU law bans 1,328 chemicals from cosmetics that are known or suspected to cause cancer, genetic mutation, reproductive harm or birth defects." - Source. "The EU has banned or restricted more than 1,300 chemicals while the US has outlawed or curbed just 11." -

Source.


Some of the many ingredients found in cosmetic products include talc contaminated with asbestos and parabens that as used as preservative in make up which block hormones in the body and have been found to make breast cancer cells proliferate. Another find from the program called 'candelilla wax' has an unusual method of production. The plant is harvested and placed in a vat of water to extract the wax, sulfuric acid is them poured over to finalise the extraction process. To think that something that has been in contact with such a dangerous acid can then be applied to our faces makes me sick to my stomach...


However there is a solution. When asked if female consumers would be looking for natural, chemical free ingredients in their base make up products, 32% said yes! This, my friends is where we shall continue.


Pure, safe & beneficial cosmetics

I will now introduce you to a brand that not only creates pure, safe and beneficial make up but also skincare, nutrition and bath & body products. I have been using this brand for over 7 months now and can confidently say that I will not be turning back. This phenomenal brand is of course Arbonne International! It's not just the price point you'll love with Arbonne it's the fact that every product combines the best of science and nature to create a whole host of consumable products that really work that you'll buy again, and again.


Arbonne is a 40 year old health and wellness brand with the philosophy that embraces the connection between a healthier mind, stronger body & beautiful skin. They are fully transparent in their approach of plant based products with high standards of purity co-developed with experts and high levels of scientific testing. They're vegan-certified, they're gluten free, their cruelty free. They're B Corporation certified meaning that they're sustainable, they're recyclable and they're dedicated to reducing the carbon footprint.


On top of ALL this, do you remember when you read that the EU ban 1,300+ harmful chemicals? Arbonne ban an amazing 2,000!! That's a whole lot of ingredients that are in our 'not allowed list' that have never and will never be found in our products. So you can imagine how horrified I was when I discovered the findings from 'Beauty Laid Bare' and why I found it paramount to highlight to you what you're putting on your face and in your body. Do you know what's in the foundation you use? Do you know what you're drinking in your collagen builder? Do you know what your body moisturiser contains? With Arbonne, you do. Every product contains a list of ingredients that we call our 'ingredients policy' so that you know exactly what's in what you're using. Their transparency is outstanding and I for one will never use high street brands ever again.


Since switching my make up to Arbonne my skin has been clearer than ever, I have received compliment after compliment about how healthy my skin looks. I am proud to tell people all about what the brand is, their history and heritage and recommend my beauty favourites. Not only this but I know now exactly what I'm putting on my face and that it's pure and chemical free, which in this day and age with pollution and other environmental stressors this is key!


Thank you for taking the time to read this blog, if this has been thought provoking for you or you feel like someone you know should give this a read please share, like and comment.


Big love,

Jade Xx



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